- Be clear and concise. Your plan of action should be factual and direct. Focus on the facts and events that led to the issue rather than providing an introduction of your product, business or customer. Remove other questions or references to ongoing support cases from your submission. Avoid using emotive language.
- Provide an explanation for all issues. Some deactivations can be the result of a combination of issues (for example, a High Order Defect Rate can arise from negative feedback and undelivered orders). You must provide a response for each root cause in your plan of action.
- Include supporting evidence for all items. Make sure that you submit supporting evidence for all of the products or ASINs that are under review. You can find the list of products at the bottom of your original notification. Make sure you check the time frame requested for the documents – some require invoices from the last 365 days.
- Highlight areas in your supporting documents. You can make your response more relevant by circling or highlighting the area within your documents that is most important, such as ASINs, Supplier details (for example, name and supplier website) or clauses within your Terms and Conditions.
How to Write an Amazon Plan of Action
An Amazon plan of action should pay close attention to any ASINs with warnings and you should take responsibility and state you are committed to providing first-class customer service.